It is the act of bringing fresh ideas to life through the magic of imagination. It is the process of thinking and the implementation of an idea. If you do not act on your ideas, you are imaginative but not creative.
“Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness – ecstasy.”
— Rollo May, The Courage to Create